This advertisement is promoting the stereotype that women are physically weak. The verbiage on the advertisement, “You mean a woman can open it…?” is aimed at that the ketchup bottle lid. If a woman can open it without the help of a man, the bottle lip must be easy to open.
The other aspect of this photo that shows it is promoting a stereotype is the woman in the image. She is representing the woman that can open the lid. Her expression shows that she is shocked that she can independently open it. She is also dressed very conservative with makeup and nail polish. Those additions highlight her feminine qualities.
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