This ad promotes the general stereotype that women should be thin to have the perfect body. In current times this stereotype has diminished in America but maintains elsewhere. The pressure for women to stay thin starts in their early years. Advertisements such as this one usually features models with the pictured body type. The advertisements are displayed on all platforms which makes them difficult to avoid.
This advertisement contains verbiage that makes the message clear. It can be interpreted that the verbiage “The Perfect Body” is aimed at the undergarment collection. It can also be interpreted that the collection the advertisement is referring to applies to the women as well. The words additionally suggest that if you have the perfect body, you will be the perfect fit, comfort and soft.
CB's Blog 