This advertise is combatting the stereotype that only men can be masons. The job is very demanding physically and women are looked at as weaker. The verbiage, “A day in the life of a mason” shows that the job is gender neutral.

When you examine the advertisement, you can see woman wearing overalls, a hard hat and a smile. She is also sporting a ponytail that is usually identified with females. It shows that she is confident in her work. The job description shows that she operates heavy machinery, lifts heavy material and builds sound structures. The images used with these descriptions illustrates the hard work. The arm muscle specifically shows the strength behind the work.  

This advertisement is looking for men to join the nurse work force. This advertisement is countering the stereotype that nurses are women. The picture shows a group of diverse men that are nurses.

Each man is showing their own personality through what they are wearing and even props. We can see a man holding a guitar, standing with golf clubs, next to a surfboard and holding rock climbing gear. These activities are usually associated with males. This shows that you can be a typical man and have a job as a nurse. The verbiage, “Are you man enough to be a nurse?” is also fighting the stereotype. They are saying that being a nurse is a manly job if you can handle it. The words on the bottom also puts nursing in a positive light. Stating that the job will challenge your intelligence, courage and skill is used to entice men.

This advertisement is about the stereotypes of a woman on birth control.  When birth control of introduced it came a stigma. The stigma was that any woman on birth control was a very wild woman. Currently, this stereotype has diminished due to the positive health results from the use of birth control, but there are those who maintain their conservative thoughts.

The advertisement shows a woman surrounded by four men as if she is enticing them all. The verbiage “That’s right boys I’m on the pill!” makes it seem like the woman is advertising herself since she is on the pill. The men are excited and even touching her. There are two reviews on the advertisement from magazines with risqué names such as “Beach Blanket Bimbo” and “How to Stuff a Wild Bikini.” The last stereotype is that doctors are male. In older advertisements it was perceived that women are nurses and doctors are males.

This advertisement is promoting the stereotype that women are physically weak. The verbiage on the advertisement, “You mean a woman can open it…?” is aimed at that the ketchup bottle lid. If a woman can open it without the help of a man, the bottle lip must be easy to open.

The other aspect of this photo that shows it is promoting a stereotype is the woman in the image. She is representing the woman that can open the lid. Her expression shows that she is shocked that she can independently open it. She is also dressed very conservative with makeup and nail polish. Those additions highlight her feminine qualities.  

 This ad promotes the general stereotype that women should be thin to have the perfect body. In current times this stereotype has diminished in America but maintains elsewhere. The pressure for women to stay thin starts in their early years. Advertisements such as this one usually features models with the pictured body type. The advertisements are displayed on all platforms which makes them difficult to avoid.

This advertisement contains verbiage that makes the message clear. It can be interpreted that the verbiage “The Perfect Body” is aimed at the undergarment collection. It can also be interpreted that the collection the advertisement is referring to applies to the women as well. The words additionally suggest that if you have the perfect body, you will be the perfect fit, comfort and soft.

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

• Because it gives new readers context. What are you about? Why should they read your blog?
• Because it will help you focus you own ideas about your blog and what you’d like to do with it.

The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

To help you get started, here are a few questions:

• Why are you blogging publicly, rather than keeping a personal journal?
• What topics do you think you’ll write about?
• Who would you love to connect with via your blog?
• If you blog successfully throughout the next year, what would you hope to have accomplished?

You’re not locked into any of this; one of the wonderful things about blogs is how they constantly evolve as we learn, grow, and interact with one another — but it’s good to know where and why you started, and articulating your goals may just give you a few other post ideas.

Can’t think how to get started? Just write the first thing that pops into your head. Anne Lamott, author of a book on writing we love, says that you need to give yourself permission to write a “crappy first draft”. Anne makes a great point — just start writing, and worry about editing it later.

When you’re ready to publish, give your post three to five tags that describe your blog’s focus — writing, photography, fiction, parenting, food, cars, movies, sports, whatever. These tags will help others who care about your topics find you in the Reader. Make sure one of the tags is “zerotohero,” so other new bloggers can find you, too.